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Then the front door in the movie opened. A figure walked in—wearing Sam’s own hoodie, moving with his lazy slouch. The on-screen Sam sat down on the on-screen couch, picked up the remote, and opened Amazon Movies.

Sam tried to turn off the TV. The remote was dead. He yanked the plug from the wall. The screen stayed on. The movie was still playing. The other Sam was walking toward the camera—walking toward the fourth wall—walking into Sam’s apartment. amazon movies

Sam sat up. “Okay. Creepy. Probably some guerrilla marketing thing.” Then the front door in the movie opened

Suddenly, Sam’s TV flickered. The UI glitched. A new message appeared across the bottom of the screen, written in crisp Amazon Sans: picked up the remote