“We need competitive intelligence,” her COO, Leo, said, sliding a brochure across the table. The price tag for the software: .
Luna & Loam’s Stable-Biome Serum sold out in 48 hours. competitive intelligence software free
Six weeks later, Glow Biome launched their intimate care line. But instead of crushing Luna & Loam, they were too busy putting out fires. The “wet dog” smell complaints had gone viral. A Reddit user posted Maya’s comparison chart, and it got 5,000 upvotes. “We need competitive intelligence,” her COO, Leo, said,
You don’t need a six-figure CI platform. You need curiosity, a few free browser tabs, and the discipline to look at your competitor’s job postings every Monday morning. Six weeks later, Glow Biome launched their intimate
Leo used for one week to scrape the emails of users who had complained about Glow Biome on Reddit (only public data, following GDPR strictly). He sent a gentle, helpful email: “Saw your post. Our serum stays fresh for 12 months. Here’s a 40% code.”
Maya choked on her tea. “We don’t have that. We are the startup they laugh about in boardrooms.”
Maya’s organic skincare line, Luna & Loam , had a problem. Last quarter, a competitor named Glow Biome launched a “mushroom serum” that went viral on TikTok. Maya had no idea it was coming. She lost 15% of her niche market share in six weeks.