Then, you flip to ESPN2. A familiar sinking feeling hits.
The tipping point was a corporate one. Disney/ESPN realized they were bleeding potential ad revenue. Advertisers pay a premium for HD broadcasts because viewers watch longer and with more attention. Every blurry car commercial during an ESPN2 NASCAR race was a wasted impression. In late 2007, ESPN made the quiet but monumental decision: they would not just launch an ESPN2 HD feed; they would re-engineer the channel. espn2hd
ESPN2 had arrived.