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But as consumers of this endless firehose, we have to reclaim a little agency.
We put on The Office for the 15th time while we do our taxes. We listen to a Marvel recap while we drive. We scroll Instagram Reels during the movie we paid $15 to rent. filmflyxxx
Today, your watercooler is a Reddit thread for Succession fans, a Discord server for K-Pop stans, or a group chat dissecting the latest Real Housewives meltdown. Popular media has fractured into niches. But as consumers of this endless firehose, we
We have trained our brains to crave the hum of entertainment, even if we aren't paying attention. Silence has become uncomfortable. Boredom has become a phobia. The most powerful force in popular media right now isn't a director or a studio. It is the algorithm. We scroll Instagram Reels during the movie we
Don't let the algorithm convince you that the scroll is the point. The point is the story.