How To Determine Seasonality In A New Sem Account <720p>

By: The SEM Strategist

By Month 12, you won't be a new account anymore. You will be the expert who predicted the Q3 slowdown before the client even felt it. how to determine seasonality in a new sem account

For established accounts, you can look back at three years of data to see the summer slump or the Q4 spike. But for a new account? You have zero historical data. You don’t know if a sales drop in March is due to bad keywords or an industry-wide trend. By: The SEM Strategist By Month 12, you

You’ve just been handed the keys to a brand new Search Engine Marketing (SEM) account. The budget is approved, the keywords are seeded, and the ad copy is written. But there is a ghost in the machine: Seasonality . the keywords are seeded