Introduction To Marketing Research Ppt [patched] May 2026

– What will happen? Example: “If we raise price by 10%, demand will drop 5%.”

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation. But in plain English: Listening to the market before you speak. Slide 3: Why Should You Care? (The 3 Roles of Research) Visual: Three icons – Magnifying glass (Descriptive), Crystal ball (Predictive), Steering wheel (Prescriptive) introduction to marketing research ppt

| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels | – What will happen

– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). Slide 3: Why Should You Care

– What should we do? Example: “Launch a loyalty program instead of a price cut.” Slide 4: Real-Life Examples (Make it relatable) Visual: Three logos or mini case studies

– What happened? Example: “Sales dropped 15% last quarter.”