With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year.
The latest buzz: a quiet but growing list of NYC-based DTC brands and 3PLs are switching from legacy dashboards to Natasha Nice. The pitch? “We’re a UK company, so we don’t do Silicon Valley bloat. We do tea, efficiency, and a damn good API.” natasha nice uk, software company, new york, latest
In its latest move, Natasha Nice UK has soft-launched a Manhattan outpost—not a flashy office, but a lean “product & partnerships” hub in Flatiron. Why New York? Because the city’s logistics, retail media, and fintech startups are drowning in fragmented data. Natasha Nice’s flagship product, FlowState , stitches together inventory, CRM, and fulfillment data in real time—without a single line of SQL required by the user. With a fresh $12M Series A led by
At first glance, “Natasha Nice UK” sounds like a fashion label or a lifestyle brand. But in the fast-moving world of B2B software, it’s turning into something far more disruptive. The pitch
Hiring first US-based engineers. Watching the city’s logistics giants closely. And refusing to open a WeWork.