The proliferation of online piracy platforms has significantly disrupted regional film industries worldwide. This paper examines “OkJatt,” a notorious pirate website specializing in Punjabi-language movies. Through a case study approach, it explores OkJatt’s operational methods, its appeal to audiences in the Punjabi diaspora, and the consequent economic and creative damage to the Pollywood (Punjabi film) industry. The paper argues that while OkJatt capitalized on gaps in legitimate distribution and regional content accessibility, its piracy model ultimately undermines the long-term sustainability of Punjabi cinema. It concludes by discussing anti-piracy measures, legal interventions, and the need for affordable, accessible legal alternatives.
Dhillon, R. (2020). Diaspora consumption of Punjabi media: Streaming gaps and piracy. Journal of Punjabi Culture , 14(2), 45–62. okjatt punjabi movies
Copyright Office of India. (2022). Annual report on digital piracy in Indian cinema . Government of India. The paper argues that while OkJatt capitalized on
Mehta, S. (2023). Domain hopping and legal remedies against pirate sites. Indian Journal of Intellectual Property Law , 12, 56–79. (2020)