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What is it? "Principi di Marketing" (Italian for Principles of Marketing ) is the adapted Italian edition of the world-renowned marketing textbook by Philip Kotler and Gary Armstrong. The 17th edition, edited by Sergio Sciarelli, represents a gold standard for university students and marketing professionals in Italy and other Italian-speaking regions.
Some of the features shown in the screenshots may not yet be available in the current version.
What is it? "Principi di Marketing" (Italian for Principles of Marketing ) is the adapted Italian edition of the world-renowned marketing textbook by Philip Kotler and Gary Armstrong. The 17th edition, edited by Sergio Sciarelli, represents a gold standard for university students and marketing professionals in Italy and other Italian-speaking regions.
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