Maya realizes: She was baking for her grandmother’s ghost, not for the modern street.
Suddenly, her laptop glows. A friendly, bald professor with a bowtie appears on screen. It’s .
— Philip Kotler
“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.”
Maya realizes: She was baking for her grandmother’s ghost, not for the modern street.
Suddenly, her laptop glows. A friendly, bald professor with a bowtie appears on screen. It’s . principles of marketing by philip kotler ppt
— Philip Kotler
“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.” Maya realizes: She was baking for her grandmother’s