Then she watched a second video: “How to clean an oven with lemon.” Then a third: “Three ways to fold a fitted sheet.”
A user named “Abuela Rosa” (67, from Seville) typed in the search bar: “how to fix a squeaky door” . The results showed a documentary on carpentry, a horror movie called The Creak , and a makeup tutorial. She sighed, closed the tab, and left. tokyvideo
Usefulness isn’t a feature. It’s a narrative where your product plays the supporting role—and the user wins in the final act. Then she watched a second video: “How to