All data were anonymised in compliance with GDPR, CCPA, and AdultTime’s internal privacy policy. 4.1. Audience Engagement | Metric | Baseline (Q4 2023) | Q1 2026 | % Change | |--------|-------------------|---------|----------| | Average Daily Viewing Time (ADVT) | 41 min | 58 min | +41 % | | Sessions per Active User (SPA) | 1.8 | 2.4 | +33 % | | Completion Rate (CR) – All titles | 38 % | 46 % | +21 % | | CR – Interactive Titles | N/A | 62 % | — | | Churn (30‑day) | 8.2 % | 5.9 % | –28 % | | Net Promoter Score (NPS) | +22 | +34 | +55 % |
Interpretation: The rise in ADVT and SPA indicates that users are spending more continuous time on the platform—i.e., they are The greatest uplift is observed for interactive and serial content, confirming the hypothesis that narrative continuity drives immersion. 4.2. Content Performance | Category | % of Total Views | Avg. Viewing Time per Title | Revenue per View (USD) | |----------|------------------|----------------------------|------------------------| | Interactive (choose‑your‑own) | 12 % | 22 min | $0.84 | | Mini‑Series (3‑5 episodes) | 18 % | 19 min | $0.71 | | Traditional Long‑Form (≥30 min) | 27 % | 12 min | $0.44 | | Short Clips (<5 min) | 43 % | 4 min | $0.15 | transfixed adulttime
However, , absence of loyalty incentives , and sub‑optimal notification timing now limit the next wave of growth. By executing the recommended actions—particularly the mobile UX overhaul and loyalty program—AdultTime can solidify its market‑leadership position , reduce churn further , and unlock a projected $4.2 M incremental revenue by the end of FY 2027. Prepared by: All data were anonymised in compliance with GDPR,