Ullu is an Indian over-the-top (OTT) streaming platform launched in 2018 by Vibhu Agarwal. It is known primarily for its bold, adult-oriented original web series , often featuring erotic thrillers, romantic dramas, and suspense stories. The name "Ullu" (Hindi for "owl") ironically plays on the idea of being "wise" while delivering content that is anything but conventional family entertainment.