Web Analytics Tutorialspoint -

But if you close the tab there, you’ve missed the point entirely.

The classic model (Last Non-Direct Click) is a lie. It says the last ad someone clicked before buying deserves all the credit. But what about the newsletter they read six days ago? What about the podcast ad they heard? What about the direct type-in of your URL? web analytics tutorialspoint

Page views. Sessions. New users.