Wilkins Marketing Social Media May 2026

The final video of the campaign was simple. A young couple came in, overwhelmed, trying to patch drywall for the first time. Marcus spent 20 minutes explaining joint compound vs. spackle. Zoe cut it to 90 seconds.

It hit 22,000 views.

That video hit 1.2 million shares.

A competitor posted a slick ad: drones, color-graded lumber, a model in flannel. They mocked "old stores with dusty shelves." Zoe didn't fire back. Instead, she went live at 6 AM. Marcus, half-asleep, in his stained apron, was hand-sorting nails by size.

Zoe launched – not a hashtag about perfection, but about repair. Every Tuesday, Marcus took a broken item a customer had given up on and fixed it on camera. A lamp. A wagon wheel. A blender. wilkins marketing social media

The live replay got 140,000 views. Comments poured in: "I don't even own a hammer, but I’d trust this man with my life."

Zoe smiled. "That's okay, Dad. You already did the only dance that matters." The final video of the campaign was simple

"A story?" Marcus grunted, wiping grease off a wrench. "Our story is we sell hammers. The end."